AND contained insights from Brian Dean’s own experience creating a successful YouTube channel. You need to add value beyond what the current search results contain. Search Console is designed to help you track your site’s performance in Google search. Use these tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of.
How to do on-page SEO
I’ve provided the information in this post in a quick-reference checklist below to help you get started optimizing your landing pages. Non-technical elements involve creating high-quality content, optimizing meta tags, and enhancing user SEO Anomaly engagement. Mobile-friendliness is a key factor in SEO and user experience. With Google prioritizing mobile-first indexing, having a responsive website is more important than ever.
Make sure your keyword is in your URL.
Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it. After making your URLs user-friendly, you’ll want to make them SEO-friendly too, which I’ll explain in the following points. Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading. I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that. Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page.
It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website. Adding your main keyword in prominent locations like the title, headings, and the first 100 words of your content signals its importance. Use keywords naturally to avoid keyword stuffing, harming user experience and rankings. Spread variations of your target keyword throughout the text to cover different search intents.
One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP.
- You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content.
- The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags.
- Everything SEO-related that doesn’t take place on a website is considered off-page SEO.
- This includes compressing image files and using alt tags with relevant keywords, which helps in improving page load speed and SEO.
- Stellar SEO works with restoration service providers nationwide, helping them rank in their local markets.
Review your title tag and meta description
Too many internal links using the same, keyword-stuffed anchor text can appear to search engines that you’re trying to manipulate a page’s ranking. First, ensure that your website works correctly and that your technical SEO is up to par. Secondly, create content that is user-centered and focused on the right keywords.
