Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. If search engines can’t crawl or index your site properly, your other efforts might go to waste.
- Increase your site’s visibility and rankings with search engine optimization, content marketing, and link building.
- If you want to build white hat links in 2025 (and beyond), you need to use email outreach.
- Here’s a simple SEO tip that will help you find sites to guest post on.
Improve Content Discovery With Content Curation
But the real magic happens when you also update older posts to link back to the new one — it signals importance and improves crawlability. SEO is an ongoing process that requires patience and dedication. With consistent effort, you can steadily improve your website’s visibility, attract more organic traffic, and achieve your business goals. Research your competitor’s websites to find keywords they’re using to reach people.
Creating content and optimizing its on-page elements is just the start. Now, it’s time to promote your content across various platforms. For example, if you get a booth at a local farmer’s market, the event site might include your logo and a link to your site, helping you build authority. But when your business website is new, you also need to establish credibility and authority through backlinks. If you’re creating a blog post on the best exercises to relieve back pain, you could ask a qualified physical therapist to demonstrate them in a video. Another effective way to approach website structure is to look at your competitors.
More visibility and higher rankings mean you drive more organic traffic to your site, allowing you to save on paid marketing efforts. Backlinks are an effective SEO tool because they show search engines that your content is authoritative and relevant, helping you rank higher in SERPs. The image below is an example of a blog post from the Content Marketing Institute that has a backlink to the HubSpot Blog post that you’re reading right now. Google uses the number, quality, and relevancy of a page’s links to judge its trustworthiness.
Generate Keyword Ideas Using The Google Keyword Planner
“One of the most common issues for ecommerce sites is thin content, as well as content duplication,” Aleyda says. Aleyda recommends identifying which page types are worth indexing and optimizing. Of the four types, commercial and transactional can be considered high-intent keywords. Schema is used on a listing that gives local searchers extra information about the venue’s hours, location, general information, and more without actually visiting the page itself. In that case, avoid using a generic anchor like “newsletter examples,” which is confusing because it could be relevant for several different pages.
It checks for frequent new content and useful content, so a strong content strategy is integral to ranking higher and reaching your audience. If you don’t have a clear strategy and understanding of what needs to be done, there’s a good chance that you’ll waste loads of time and money on trying to improve your SEO, with no results. Before we jump into the most important steps in building your SEO strategy, let’s look at the importance of technical vs. content SEO. Site speed and performance are also important factors in increased rankings for your website with mobile-first indexing. Apart from user satisfaction, increased site speed for your website will signal to search engines that your site is optimized for mobile, which positively impacts your search rankings.
These days, most businesses understand the basic concepts of SEO and why it’s important. Boost your website performance with this free 3-part starter pack. Once you’re BHS Links finished, click “Send and proceed to next,” and you will move on to the next domain without leaving the screen.
If you already run your own website, you probably don’t need me to tell you that. There’s a good chance you’ve seen a drop in traffic from these kinds of keywords. Targeting top-of-the-funnel keywords has long been a huge part of many SEO strategies. It involves writing content on informational queries with the goal to drive huge amounts of traffic — focusing on volume, and hopefully converting later. Thankfully, optimizing for these signals generally improves the user experience.
Click the drop-down arrows in the table to view detailed information about links from each referring domain to a competitor. This reveals the domain’s Authority Score, anchor text, target URL, date the backlink was first seen, and more. Websites that link to your competitors might also link to you, especially if your content is better. The CSV export contains a “Keyword Difficulty” column (which indicates how hard it is to rank highly for a given term) and a “Volume” column. These columns allow you to sort for higher-volume keywords that are also easier to rank for. Look at the top 10 competitors to identify the ones most relevant to your business.
As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue. No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income. Thus, focus on so-called “money” pages, which sell your goods or services.
